About Us

"I have always loved styling and providing impeccable customer service, watching my clients become more confident in their body when trying a new trend is so rewarding.. I wanted my boutique to be full of pieces that last the ages, without compromising quality and style" - Serena 


Founded in 2018, owner Serena Bell always dreamed of one day owning and managing her own Fashion boutique. 

Having worked in retail as a Sales manager for over 10 years, she then went on to become a head buyer and travelled overseas to source unique, on trend, effortless womens fashion.

Serena started Belle Boutique selling at markets all over Sydney, which soon developed into an online platform of carefully curated collections for women of all ages and sizes.

It is always at the front of her mind when buying every single piece, that the quality, fabric and fit are absolute perfection! 

Online shopping should be easy, fun and effortless every time!